Star India promotes ‘Mahakumbh’ at Times Square, New York
Juan Romero | On 06, Feb 2015
Following a 360-degree campaign, Star India (a participant at DISCOP Istanbul 2015) is making a push to increase global awareness for their mytho-thriller show Mahakumbh- Ek Rahasya, Ek Kahani by running promos in the UK and Time Square, New York. In addition to the new campaigns designed to increase buss internationally, Star India’s Syndication team is bringing this show for the first time to DISCOP Istanbul 2015.
With this initiative, Mahakumbh has become the first Indian show to be promoted on Times Square billboards, claims the channel.
The overseas campaign was executed with the support of 21st Century Fox, owned by the Star Network. Speaking about the initiative, Life OK spokesperson said, “Considering the storyline of the show, which has a lot of references to an international conspiracy related to Mahakumbh, it was important for us to grab attention of our loyal and potential overseas audiences. The promo was strategically screened on Times Square in order to reach out to the masses in one go.”
The show is a contemporary mytho thriller that revolves around the journey of the enigmatic Rudra (played by Gautam Rode) who is hit by a life changing catastrophe while in the Kumbh Mela. The show features Gautam Rode, Seema Biswas, Payal Rajput, Manish Wadhwa, Robin Das, Ketki Dave and child actor Siddharth Nigam playing pivotal roles and is produced by Arvind Babbal productions.