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Report on Digital Day at DISCOP Istanbul 2014

Report on Digital Day at DISCOP Istanbul 2014

| On 25, Mar 2014

Digital Day at DISCOP Istanbul 2014 covered a variety of topics related to digital broadcasting and the process of transitioning regions in the platform. Initiated by the audiovisual mission of the French Embassy and support from Le Film Français, the day was split into five panels, allowing experts from France, Turkey and surrounding countries to share their expertise. Transitioning into digital broadcasting is a complex process but simplicity became the theme of the day.

During the Multi Screen Reality session, Dailymotion announced they are set to launch a new platform named Dailymotion Plus. No dates were given but the release is expected to happen very soon. The French company has chosen to introduce the new VOD platform exclusively in Turkey and stated that the local “success story” of Dailymotion influenced the decision and makes Turkey an obvious location for the new product. When asked what made Dailymotion Plus a different platform, the answer was “simplicity” and an intuitive approach for the consumer”. Bastian Manintveld from Arena was asked to describe what happens “behind the multi-screens”? He demonstrated the complex system behind the screen, emphasizing the multiplication of the steps to broadcast one film, from securing the rights, gathering material, transcoding videos, preparing and uploading packages, for Y films, multiplied by X regions, multiplied Z platforms per country.

Digital Day featured experienced professionals that have played integral roles in the digital switchover of France, Russia and surrounding regions. During the session How digital creates value? Eric Deniau, from Enensys technologies, said “The transition from analogue to digital terrestrial TV in Turkey and surrounding countries will need to consider the regional nature of terrestrial networks, while keeping network operating costs bearable, hence drawing similarities from Russia’s transition.” He went on to explain the benefits of digital broadcasting and potential legislative delays that can affect the switchover. “The idea behind this conference day is to share our experience and provide solutions for those who will be involved in their region’s transition. It’s a great opportunity to discuss the revolution of digital content and consumer interaction,” said Pierre Baumgartner Product Manager for Thomson Networks. Emily Dubs, Product manager at TeamCast, echoed Baumgartner with the following statement, “TeamCast is delighted to share with Turkey and the region its experience in the analogue to digital transition and to provide insight on advantages that digital offers.” Cristiano Benzi from Eutelsat, spoke about the company’s relationship with Turkey, through current links between Eutelsat and Digiturk, and touched on the advantages provided by Satellite in terms of speed and cost effectiveness.

The green side of terrestrial transmission and its concrete benefits for broadcasters were emphasized during the “How Digital Creates Value” Session. Emily Dubs presented, “Green Transmitting with high efficiency transmitters, offered by new pre-distortion algorithms available in TeamCast modulators, a current hot topic.” Regis Saint-Girons, CEO of HTTV gave a presentation on new connected TV. “The future is already bringing ‘Ultra HD’ more pixels, intensity of colors, speed, and options for viewer to access simultaneously multi-contents” said Girons.

Transitioning into digital broadcasting will be an important phase for Turkey and surrounding regions. In the State of Digital in Turkey and Central Asia panel, Hamit Ersoy, from RTUK (Turkish Radio and Television Supreme Council), stated that Turkey was late but kept a goal to switch on December 31, 2014 and presented the possibility of legal decision to feature frequencies for a given fee. Memet Demirhan, head of Televison department at TRT (currently celebrating its 15th year anniversary), announced its soon-to-launch English international channel in August 2014. The new Channel will make it the 15th channel of its network.

Fanny Aubert-Malaurie, from the French Embassy in Turkey, who moderated two sessions, emphasized the recurrence of the idea of simplicity. “The broadcasting sessions really made a point for a greater need to simplify delivery methods, content to accommodate and adapt to evolving viewing habits, multi-screen broadcasting. Digital day has emphasized how drastic changes in consumption create amazing technical challenges” said Malaurie. Andrew Eborn from Octopus Media Technology concluded, “let’s not forget that the viewer doesn’t watch technology, the viewer watches content!”

Digital Day at DISCOP Istanbul was intended to start a conversation that will be essential while migrating to digital broadcasting in Turkey and surrounding regions.

 

Digital Day Program

 1 PUBLIC BROADCASTERS IN THE DIGITAL ERA

 Moderator: Ross Biggam, Director,General Asso. of Commercial Television in Europe

Jane Roscoe – Head of International Content – SBS

Junko Ogawa – Executive Manager Program Sales and Development – NHK

Mehmet Demirhan – Head of Television Department – TRT (Public Turkey)

 

2 STATE OF DIGITAL IN TURKEY AND CENTRAL ASIA

 Moderator: Benjamin Maftoul, DISCOP

Gilles Ropars – EMEA Sales Manager – Thomson Broadcast

Hamit Ersoy – Member – Radio and Television Supreme Council (RTÜK)

Pierre Baumgartner – Product Manager – Thomson Networks

 

3 TV SCREEN-CENTERED EXPERIENCE AND THE MULTI-SCREEN REALITY 

 Moderator: Fanny Aubert-Malaurie – Audiovisual Attachée – French Embassy in Turkey

Bastian Manintveld – Head of Strategy, Business Development and M&A – Arkena

Amandine Durr – Global Head of Partner Solutions & Premium Offers – Dailymotion

Irina Sak – CEO – Publicis CCAR

 

4 HOW DIGITAL CREATES VALUE

 Moderator: Fanny Aubert-Malaurie – Audiovisual Attachée – French Embassy in Turkey

Emily Dubs – Product manager- Teamcast

Eric Deniau – VP Innovation & Operation – Enensys

Cristiano Benzi – Director – Business Unit Video and Broadcasting – Eutelsat

Régis Saint Girons – CEO – HTTV

 

5 FUTURE OF BROADCAST AND BEYOND

Moderator: Russell Southwood – Managing Editor – Balancing Act

Emily Dubs – Product manager- Teamcast

Pierre Baumgartner – Product Manager – Thomson Networks

Régis Saint Girons – CEO – HTTV

Andrew Eborn – President – Octopus Media Technology

  

ABOUT the regional Audiovisual Mission of the French Embassy:

Based in Istanbul, it covers Turkey, Caucasus, and Central Asia where it aims at promoting all French contents and expertise in the field of cinema, television and new media, as well as to bridge and foster interaction with local professionals.

Contact: fanny.aubert-malaurie@diplomatie.gouv.fr

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PRESS CONTACT IN TURKEY: audio@ifturquie.org

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