MTG Bulgaria Newest Broadcaster for I Can Do That!
Juan Romero | On 14, Feb 2015
Bulgarian commercial broadcaster Nova TV, part of the international entertainment group Modern Times Group (MTG), have commissioned Armoza Formats’ prime time entertainment format ‘I Can Do That!’, and are going full steam ahead on production in order to meet an air date of this March.
The spectacular variety show was also recently acquired by Romania’s Antena 1, while Spain’s Antena 3 are in production now for a Spring air date. Meanwhile both Italy’s RAI UNO and Brazil’s Rede Record are in production for their second seasons, which are also slated to air this spring.
‘I Can Do That!’ is Armoza’s prime time studio entertainment show that takes a group of competitive celebrities and challenges them to perform new, unique and show-stopping live acts each week to prove that there’s nothing they can’t do. It is currently in production in over 15 countries and has previously aired in Italy on RAI UNO’s Friday night prime time slot, where it consistently won the night for the channel.
Antonii Mangov, Programming Director of Nova TV, “We are very excited about introducing ‘I Can Do That!’ to the TV audience in Bulgaria. The format has been on our radar for quite a while and after its recent international successes we have decided to include it in our Spring schedule as one of our key prime time shows. We are sure that audience will respond positively to the mix of entertainment, star power and thrilling performances that this format offers.”
Avi Armoza, CEO of Armoza Formats, “‘I Can Do That!’ has provided a solution for broadcasters across the globe who are looking to refresh their prime time offering and we’re thrilled to have Nova TV join this list of broadcasters. We are excited for the coming months as we prepare for several countries to start airing this unique and exciting show, and we see even bigger things ahead for ‘I Can Do That!’.”
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