India’s Biggest Fiction Show of 2014 at DISCOP Istanbul (Tu Mera Hero)
Juan Romero | On 17, Feb 2015
Star India’s syndication team will bring the biggest fiction launch of 2014, Tu Mera Hero (You Are My Hero) to on an international platform for the first time at DISCOP Istanbul 2015.
The new Rom Com – Tu Mera Hero – which recorded the highest opening of the year 2014, premiered on December 22nd, 2014 at the 8 pm time slot, and opened at a staggering 7.3 TVM. By far the highest for any fiction show launch in 2014 in India.
The show brings to light the lives of Titu, a lazy yet extremely humorous and charming guy and Panchi, the lovestruck heroine. The unique launch promos of the show featuring a lazy but charming new hero, created buzz right from the day they hit the TV screens.
Commenting on this, a channel spokesperson said, “The year 2014 has been very good for us. This year has been one of innovative new content with shows like Everest, Airlines, Nisha aur Uske Cousins, Ek Hasina Thi and India’s Rawstar. For most of the last few weeks we have also had the top 3 fiction shows on HGE with Diya aur Baati Hum, Ye Hai Mohabbatein and Yeh Rishta Kya Kehlata Hai. We are delighted to have closed the have closed year on a strong note with Tu Mera Hero, which is another example of our strong content brought to life with exciting marketing. We are confident that we’ll continue to build on this in the New Year as well!”
Interestingly Star India also held the record for the best fiction launch for 2013 with Mahabharat, which was in fact the best launch Hindi GECs had seen for more than 5 years. The show’s marketing was widely acknowledged as amongst the most successful ever for a TV show and now Star India has repeated that with Tu Mera Hero.
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