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| On 27, Feb 2015

One of the many things I love about the English language is that it is so malleable. This may well be true of many other languages but, being a true Brit, my linguistic ability hasn’t made it past a certain ‘je ne sais quoi’ French – so I can’t comment. But English – that is definitely one malleable language!

I make this point because to say in English that someone, or something, is ‘at the crossroads’ almost always has negative connotations. It implies an uncertain future. Speaks of decisions to be made with potentially serious consequences; as Brutus puts it in Julius Caesar, “there is a tide in the affairs of man which, taken at the flood, leads on to fortune. Omitted, all the voyage of their life is bound in shallows and miseries”. Nobody did ‘at the crossroads’ better than Shakespeare – that’s exactly what the phrase means. Except here. Which is what I mean about English being Malleable.

Here, when I say that DISCOP Istanbul is ‘at the crossroads’, I mean it in the sense so well, and long ago, established, that it has almost now been forgotten. The sense that Turkey is the ‘crossroads’ of east and west. The sense that DISCOP Istanbul is now becoming the ‘crossroads’ of the global content business. Which it is – not at the crossroads – but the crossroads itself. The place where the world meets.

You might think that’s ‘neat’ – then again, you might think that’s an exaggeration. But it isn’t. By the end of the three days of DISCOP Istanbul 2015 the market had attracted 1225 delegates from 512 companies located in 75 Countries.

Aside from these, several other facts bear out the truth of DISCOP Istanbul’s roll as the melting pot of world content. The significant number of buyers from Latin America and Asia coupled with a sizable increase in the number of attendees from MENA.

The conference programme too – covering all aspects of topics as diverse as technological innovation, licensing and formats was also as broad as the geographical spread of the delegates.

Testament indeed to DISCOP Istanbul’s place at the ‘Crossroads’ – the meeting place of markets, technologies and innovation.

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