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BRANDED ENTERTAINMENT DAY

BRANDED ENTERTAINMENT DAY

CONFERENCE ON PRODUCT PLACEMENT

 

12:00 PM – Opening: What is Product Placement?

3P Product Placement Production

Mehmet Akif Ebiçlioğlu, CEO & Owner

  • History
  • World (Hollywood, Europe, Turkey)
  • Cinema/ Implementations of TV Series

12:30 PM – Product Placement on Turkish TV Series

Mercedes-Benz Turkey / 3P Product Placement Production

Raquel Casino Ortiz, Brand Team Director

12:45 PM – New technologies on TV & Second Screen implementations TVitrin

Münire Atıcı, 3P Technology Director

1:15 PM – PANEL: Product Placement trends, regulations, new initiatives.

 Moderator: İlancılık Advertising Agency, Ender Merter, Co-President

  • RTÜK (The Radio and Television Supreme Council), Taha Yücel, Supreme Board member
  • Istanbul Commerce University, Gülay Öztürk, Department President and Associate Professor
  • Duayen Advertising Agency, Turan Başartan, CEO & Owner
  • Doğan TV Holding, Oben Yıldırım ,Head of Project Integration
  • Show TV / Ciner Holding, Ferhat Er, 360 Projects and Innovation Coordinator
  • 3P Product Placement Production, Mehmet Akif Ebiçlioğlu, CEO & Owner

2:15 closure