BRANDED ENTERTAINMENT DAY

CONFERENCE ON PRODUCT PLACEMENT

12:00 PM – Opening: What is Product Placement?

3P Product Placement Production

Mehmet Akif Ebiçlioğlu, CEO & Owner

• History
• World (Hollywood, Europe, Turkey)
• Cinema/ Implementations of TV Series

12:30 PM – Product Placement on Turkish TV Series

Mercedes-Benz Turkey / 3P Product Placement Production

Raquel Casino Ortiz, Brand Team Director

12:45 PM – New technologies on TV & Second Screen implementations TVitrin

Münire Atıcı, 3P Technology Director

1:15 PM – PANEL: Product Placement trends, regulations, new initiatives.

 Moderator: İlancılık Advertising Agency, Ender Merter, Co-President

• RTÜK (The Radio and Television Supreme Council), Taha Yücel, Supreme Board member
• Istanbul Commerce University, Gülay Öztürk, Department President and Associate Professor
• Duayen Advertising Agency, Turan Başartan, CEO & Owner
• Doğan TV Holding, Oben Yıldırım ,Head of Project Integration
• Show TV / Ciner Holding, Ferhat Er, 360 Projects and Innovation Coordinator
• 3P Product Placement Production, Mehmet Akif Ebiçlioğlu, CEO & Owner

2:15 closure