BRANDED ENTERTAINMENT DAY
BRANDED ENTERTAINMENT DAY
CONFERENCE ON PRODUCT PLACEMENT
12:00 PM – Opening: What is Product Placement?
3P Product Placement Production
Mehmet Akif Ebiçlioğlu, CEO & Owner
- History
- World (Hollywood, Europe, Turkey)
- Cinema/ Implementations of TV Series
12:30 PM – Product Placement on Turkish TV Series
Mercedes-Benz Turkey / 3P Product Placement Production
Raquel Casino Ortiz, Brand Team Director
12:45 PM – New technologies on TV & Second Screen implementations TVitrin
Münire Atıcı, 3P Technology Director
1:15 PM – PANEL: Product Placement trends, regulations, new initiatives.
Moderator: İlancılık Advertising Agency, Ender Merter, Co-President
- RTÜK (The Radio and Television Supreme Council), Taha Yücel, Supreme Board member
- Istanbul Commerce University, Gülay Öztürk, Department President and Associate Professor
- Duayen Advertising Agency, Turan Başartan, CEO & Owner
- Doğan TV Holding, Oben Yıldırım ,Head of Project Integration
- Show TV / Ciner Holding, Ferhat Er, 360 Projects and Innovation Coordinator
- 3P Product Placement Production, Mehmet Akif Ebiçlioğlu, CEO & Owner
2:15 closure